EXPERIENCE
FRENCH GIRL ORGANICS
PRODUCT PHOTOGRAPHY
STOP MOTION
French Girl, an organic skincare brand based in Seattle, prides itself on offering a refined collection of bath and body care products, steeped in the tradition of French elegance and the pursuit of natural beauty. Harnessing the power of botanicals and organic ingredients, French Girl delivers a sensory experience, elevating everyday self-care rituals into moments of pure indulgence.
The series of product photographs for French Girl's bath and body care range visually communicates the brand's elegance, authenticity, and commitment to natural, eco-friendly products. It leverages creative photography and lighting techniques to highlight the unique features and quality of each product, promoting the brand's French-inspired charm and sophistication.
STYLE DIRECTION
The brand's goal was to elevate women's confidence with sculptural, handcrafted jewelry. Women should be able to throw on a pair of earrings, a bracelet, or a necklace should enable women to feel strong and self-assured when worn even with a casual t-shirt and jeans, ready to conquer any challenge ahead.
The aesthetic for this photoshoot combines minimalism and natural light with industrial elements such as rough wood beams and nails embedded in floorboards, creating a harmonious balance of soft and clean with rugged details.
STYLE BOARD
Choosing the right model was crucial; we sought a woman who exuded a friendly, girl-next-door charm, neither too young nor too mature. The ideal candidate would look naturally stunning with minimal hair and makeup, wearing a stylish t-shirt and jeans. Hair and makeup aimed for an everyday clean appearance, while wardrobe featured high-quality simplicity, such as a designer t-shirt, fitted jeans, and locally crafted, trendy loafers or flats.
CATALOG PHOTOGRAPHY
LIFESTYLE + ADVERTISING PHOTOGRAPHY
