Luly Yang Couture
Luly Yang Couture, an esteemed fashion house headquartered in Seattle, is renowned globally for its custom bridal, evening wear, and ready-to-wear designs. In addition, they excel in crafting luxurious accessories and bespoke corporate uniforms, seamlessly blending meticulous attention to detail with style, and striking the perfect harmony between form and function. Several of their collections have been captured for various purposes, including e-commerce, lifestyle, editorial and advertising. Services have included photography, art direction, model and styling team selection and full-scale production, both in-studio and on location, while always working to ensure the essence of the design is authentically portrayed.
MODEL AND TEAM SELECTION
Luly Yang's newly introduced line, Luleisure, is an exclusive collection that encapsulates the elegance of modern travel and leisure. Based out of Seattle, the esteemed fashion house continues its legacy of producing meticulously crafted, custom-designed pieces, now translated to accommodate the dynamic nature of contemporary life. The Luleisure line boasts an exceptional range, offering garments that transition seamlessly from relaxed brunch encounters to serious business endeavors.
Luly Yang Design Group (LYDG)
The Luly Yang Design Group emerges as the latest branch of the esteemed Luly Yang fashion empire. This division excels in the creation of innovative, award-winning uniform designs. Each meticulously crafted collection is specifically designed to resonate with a brand's unique aesthetic, taking into account the variety of body shapes and sizes it caters to.
Their design approach integrates a sophisticated layering system, rendering an intriguing depth to the attire. Attention is paid to even the slightest details, such as incorporating the brand colors within the ribbing of the fabric, or designing harmonious ensembles of shirts, jackets, pants, skirts, and dresses. This ensures a seamless blend of individual items, all working together to create a cohesive look. The challenge was to highlight the quality, textures, and innovative details in the photography for these uniforms for Seattle's Climate Pledge Arena and Amazon Pilot and Drivers.