
Crafting a spirited brand for today's social trailblazers
SCOPE
Bryn Rose Quarles Cocktail Co. is a beverage company creating individually bottled, handcrafted cocktails that feature a twist on the classics. The company curates ingredients from local growers and socially-conscious brands that are extremely fresh and built on years of spirited heritage and masterful ingredient pairings. The founder and innovative mixologist, Bryn Rose Quarles, has built her business on the belief that everyone deserves access to fine, custom-crafted beverages and seeks to bring both adult and family-friendly recipes to the market in an approachable and fun way.
BRAND STRATEGY
IDENTITY DESIGN
ILLUSTRATION
GRAPHIC DESIGN
PHOTOGRAPHY
SCOPE
Bryn Rose Quarles Cocktail Co. is a beverage company creating individually bottled, handcrafted cocktails that feature a twist on the classics. The company curates ingredients from local growers and socially-conscious brands that are extremely fresh and built on years of spirited heritage and masterful ingredient pairings. The founder and innovative mixologist, Bryn Rose Quarles, has built her business on the belief that everyone deserves access to fine, custom-crafted beverages and seeks to bring both adult and family-friendly recipes to the market in an approachable and fun way.
BRAND STRATEGY
IDENTITY DESIGN
ILLUSTRATION
GRAPHIC DESIGN
PHOTOGRAPHY
SCOPE
There is a strong sense of heritage with multi-generational experience and knowledge as the foundation of Bryn Rose Quarles Cocktail Co. This needed to shine through in a big way throughout the visual identity - built on a foundation of trust, depth and reliability to the brand.
For this reason, the style feels like it should lean in the direction of classic, history-rich design rather than one that feel overly modern since that could give too much of an impression of being new on the scene. However, modern elements can be infused and mixed for a hybrid look. The knod to heritage could be in the typeface and/or the symbol. A signature, monogram, stamp, or seal should be a part of the full logo package. Looking at the packaging, customers should feel a sense of quality that comes from a long line of expertise, which would build trust in the product.
BRAND STRATEGY
IDENTITY DESIGN
ILLUSTRATION
GRAPHIC DESIGN
PHOTOGRAPHY
Bryn Rose Quarles Cocktail Co. is a beverage company creating individually bottled, handcrafted cocktails that feature a twist on the classics. The company curates ingredients from local growers and socially-conscious brands that are extremely fresh and built on years of spirited heritage and masterful ingredient pairings. The founder and innovative mixologist, Bryn Rose Quarles, has built her business on the belief that everyone deserves access to fine, custom-crafted beverages and seeks to bring both adult and family-friendly recipes to the market in an approachable and fun way.