Sarah Loertscher Jewelry meticulously crafts geometric pieces for the ears, wrists, and necks using stainless steel, sterling silver, and 18k gold. Influenced by the crystal structures and minimal landscapes of the designer's Midwestern roots, each piece embodies a small-scale, intricate sculpture.

Before launching into imagery creation that would represent the Sarah Loertscher Jewelry line, the foundation was set with some brand strategy conversation to understand the brand's identity, its ideal audience, its aspirations and challenges, and how to create visuals that would resonate with them. Diving into the founder's background, passion, and inspirations led to a deeper understanding of the expert level craftsmanship behind each unique piece. At the heart of the brand is the mission to empower women through these accessories, instilling strength and confidence even when paired with a simple t-shirt and jeans.